New location for Fortuna business

Mary Bullwinkel

Beacon Correspondent

Moore's Sleep World, a Humboldt County business for nearly 30 years with three locations, recently relocated its Fortuna store. The new home for the business is at 12th and Main streets in Fortuna.

"We have experienced a warm welcome from the friendly city of Fortuna, and business has met our expectations," said Jennifer Rudick, who along with her husband Darin has owned the company since 2008. "We are hoping that the people in Fortuna will see the great quality beds from the beautiful picture windows in our new location."

The Rudicks bought the company from David Moore and added a store location in Arcata on the Plaza in 2009. The Fortuna store opened in 2010. The original location of the Fortuna store was 777 Ninth St.

"Our Fortuna location has done very well," Rudick said, "and we expect to do nothing but grow with our new location." She said when she and her husband purchased the company, it was the "best choice of my career."

Moore's Sleep World stores carry mattresses, bed frames, pillows, mattress and pillow protectors, head boards, and futons. Customer service is what makes the difference, Rudick said.

"We offer free delivery and in-home set up," she added, "and something for everyone on any budget."

Photo by Mary Bullwinkel/Beacon

Moore's Sleep World's Fortuna store has moved to a new location at the corner of 12th and Main streets.

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