Fortuna home-based businesses get a chance to shine

By Mary Bullwinkel, Beacon Correspondent

There are nearly 200 home-based businesses in Fortuna, and some of them were given a "storefront for a day" recently at the Home Based Business Expo held on March 3.

The Fortuna Business improvement District came up with the idea, and district Executive Director Dianna Crow said she was pleased with the recent event. She thanked the 25 home businesses that participated and stressed how important the services they provide are to the local economy. There was no cost to participate in the event, and each home-based business was provided with a table to promote their business.

"The Home Based Business Expo offered Fortuna's home-based businesses a free space for a three-hour storefront, a window view into their businesses," Crow said.

The event was held at Fortuna's River Lodge and Conference Center and included home-based businesses such as guided fishing trips, jewelry, custom embroidery, construction, and marketing services. The business district, the Fortuna Chamber of Commerce, and the city of Fortuna also had booths at the event.

Fortuna Mayor Doug Strehl, who attended the event said, "The city of Fortuna recognizes the importance of environmental, social, and economic benefits of home-based businesses in our community."

In a letter to Fortuna's home-based businesses, Strehl mentioned a recent study by the National Institute of Food and Agriculture which emphasizes the positive impacts of home-based businesses in rural America.

The study called "Family Business Viability in Economically Vulnerable Communities," found that more than 8 million U.S. households (almost 14 percent of total households) own at least one business, and together represent about half of both the nation's gross domestic product and total wages.

Photo caption:

Photo by Mary Bullwinkel/Beacon

Diann LaFrance is the owner of Fortuna home-based business Walk That Dog, which offers dog walking and pet sitting services.